Humanization, active listening: A peek behind The J.M. Smucker Company’s pet strategyBy Nicole KerwinComing off the heels of a significant divestiture, the company shared its evolving strategy to keep pace with consumer trends and demand.
Insect-based dog food brand selected for Sky Zero Footprint FundBy Nicole KerwinGrub Club will receive funding to ramp up its advertising for its insect-based pet food.
Vital Essentials to expand sales presence with Wilson & AssociatesBy Jordan TylerThe strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.