Humanization, active listening: A peek behind The J.M. Smucker Company’s pet strategyBy Nicole KerwinComing off the heels of a significant divestiture, the company shared its evolving strategy to keep pace with consumer trends and demand.
The J.M. Smucker Co. remains steadfast on new strategy despite suffering salesBy Jordan TylerThe company reported dollar share gains for its core pet food and treat brands over the first quarter.
Navigating the pet industry: Insights for emerging brandsBy Nicole KerwinFour women founders of pet industry companies offer advice to emerging pet businesses.