Humanization, active listening: A peek behind The J.M. Smucker Company’s pet strategy 09.08.2023 By Nicole Kerwin Coming off the heels of a significant divestiture, the company shared its evolving strategy to keep pace with consumer trends and demand.Read More
Insect-based dog food brand selected for Sky Zero Footprint Fund 08.29.2023 By Nicole Kerwin Grub Club will receive funding to ramp up its advertising for its insect-based pet food.Read More
Vital Essentials to expand sales presence with Wilson & Associates 08.25.2023 By Jordan Tyler The strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.Read More
Research details traditional advertising fuels most pet product, brand discovery 08.07.2023 By Nicole Kerwin Print, radio and television advertising channels are more used by US pet parents compared to social media channels.Read More
Matrix Partners taps entrepreneur 08.03.2023 By Nicole Kerwin RaChelle Lobre has joined the marketing and communications agency as vice president of brand development.Read More
Matrix Partners awarded for Fidelis Nutritionals package designs 07.21.2023 By Jordan Tyler The firm’s creative team homed in on the freeze-dried brand’s focus on large breed dog nutrition.Read More
Matrix Partners names new VP of consumer insights 06.29.2023 By Nicole Kerwin Craig Rogers will leverage his 30-plus years of experience to support the company’s clients.Read More
Right Way Reps ventures southeast 06.01.2023 By Jordan Tyler The pet industry sales rep company has added several southeastern states to its territory.Read More
Younger generations decrease pet product spending 06.01.2023 By Nicole Kerwin According to MarketWatch’s latest report, the older generation is spending more on their furry companions compared to the younger generation.Read More
Matrix Partners names new personnel 05.22.2023 By Nicole Kerwin The agency has appointed Katrina Bauman to public relations and influencer coordinator.Read More