Survey: Pet-related purchases are last resort when cutting spending 06.26.2023 By Jordan Tyler A new survey revealed pet supplement shoppers in the United States are willing to cut their own spending before reducing what they spend on their pets.Read More
Leveraging the benefits of biotics 04.20.2023 By Donna Berry Prebiotics, probiotics, and postbiotics can all help optimize pet digestion and overall health.Read More
Marketing pet food to pet supplement consumers 12.20.2022 By Jon Copeland Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.Read More
Why premium pet food brands should look to pet supplement shoppers for audience insights 09.22.2022 By Jon Copeland Leveraging supplement trends to inform premium product development.Read More
Alltech ONE releases conference schedule 04.13.2022 By Nicole Kerwin The Alltech ONE Conference will include five presentations and panels on pet food trends, formulations and sustainability.Read More
Marketing firm expanding in 2020 to support pet, people brands 12.16.2019 By Jordan Tyler The firm, MarketPlace, has added a creative studio to its St. Louis headquarters and a satellite location on the west coast.Read More