VAFO expands veterinary pet food line 09.29.2023 By Nicole Kerwin Formulas under the expanded Brit Veterinary Diet line are made with functional ingredients targeting specific health issues in cats and dogs.Read More
McLovin’s Pet to employ AI to drive business growth 09.15.2023 By Nicole Kerwin The company will use the emerging technology to increase sales and advance its market penetration.Read More
Insect-based dog food brand selected for Sky Zero Footprint Fund 08.29.2023 By Nicole Kerwin Grub Club will receive funding to ramp up its advertising for its insect-based pet food.Read More
Research details traditional advertising fuels most pet product, brand discovery 08.07.2023 By Nicole Kerwin Print, radio and television advertising channels are more used by US pet parents compared to social media channels.Read More
Matrix Partners taps entrepreneur 08.03.2023 By Nicole Kerwin RaChelle Lobre has joined the marketing and communications agency as vice president of brand development.Read More
Matrix Partners awarded for Fidelis Nutritionals package designs 07.21.2023 By Jordan Tyler The firm’s creative team homed in on the freeze-dried brand’s focus on large breed dog nutrition.Read More
Matrix Partners names new VP of consumer insights 06.29.2023 By Nicole Kerwin Craig Rogers will leverage his 30-plus years of experience to support the company’s clients.Read More
Finley’s appoints national disability advocate to drive inclusion in pet industry 06.19.2023 By Nicole Kerwin Michael Kutcher will serve as a sales and marketing consultant to help the pet treat company further its mission.Read More
Women in the Pet Industry: Meet Sue McCarthy of Vital Essentials 06.14.2023 By Jordan Tyler Consumer education, food safety and sustainability are all top of mind for this raw pet nutrition advocate.Read More
Better Choice appoints new CEO 05.16.2023 By Nicole Kerwin Kent Cunningham will assume the role, effective May 22.Read More